SEO techniques are classified by some into two broad categories:

White hat SEO

Those are techniques that search engines recommend as part of good design. White hats tend to produce results that last a long time.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.

Black hat SEO:

Those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

Thoughts

Some websites out there would promise you immediate or quick results using the Black hat methods. VeePN uses methods and techniques that conform with the rules and guidelines of each of the major search engines. Results usually vary based on the target market and keywords used, but we’ve seen some amazing results within the period of 3 months. Some websites can get away with using black hat methods but a lot more get penalized by the search engines. Is it worth taking the risk?

(Some of the content was copied from wikipidea)

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